Problem: Many of us are fat, at risk for diabetes, heart disease and cancer and, worse yet, don’t eat the very fruits and vegetables that could help prevent those chronic killer diseases.
Solution: Hype broccoli.
Problem:We are blah about broccoli.
Solution: Assign the creative geniuses behind Coca-Cola’s “Smile Back” campaign to re-brand broccoli. Could slick veggie marketing (rather than farmer’s markets) be the key to better national nutrition and improved public health?