Science Center First to Adopt New IMAX Technology

Contact: Katelyn Del Buco
Public Relations & Marketing Specialist
kdelbuco@pacsci.org, (206) 269-5728

Pacific Science Center First to Adopt IMAX's Next Generation Digital Laser Projection


Pacific Science Center will be the first U.S. science center to adopt IMAX’s next generation digital laser projection in our Boeing IMAX® Theater in 2015. With the new laser-powered IMAX digital projection system, Pacific Science Center can continue to deliver an array of the highest-quality experiences from educational documentaries to blockbuster films on the largest IMAX screen in the state.


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PACIFIC SCIENCE CENTER TO ADOPT IMAX’S NEXT-GENERATION LASER TECHNOLOGY
Deal Marks First U.S. Science Center to Transition to Ground-Breaking Laser Digital Projection

NEW YORK – Jan. 7, 2014 – IMAX Corporation (NYSE:IMAX; TSX: IMX) and Pacific Science Center in Seattle today announced an agreement to install IMAX’s next-generation digital laser projection at the Center’s Boeing IMAX® Theater. The new technology, expected to be installed in the first half of 2015, will enable the Center to deliver a wider array of digital content – including documentaries and blockbuster films – and further enhance The IMAX Experience® for its visitors.

“As the first U.S. science center to commit to our next-generation laser solution, Pacific Science Center is truly a leader in adopting innovative technologies to help bring science to life for people of all ages,” said Larry O’Reilly, IMAX President, Worldwide Sales. “We continue to see growing interest in our laser technology among the world’s greatest museums and science centers. The system will offer institutional customers superior and more efficient technology that will revolutionize the way their patrons experience films in IMAX.”

"Pacific Science Center has partnered with IMAX since it innovated spectacular giant screen projection systems,” said Bryce Seidl, President & CEO Pacific Science Center. “The technologies in the new laser-powered IMAX digital projection system will provide unparalleled image quality and sound that will allow us to continue to educate audiences with the highest quality images on the largest IMAX screen in the state.”

Under the terms of the agreement Pacific Science Center will install IMAX's next-generation laser projection system, which is expected to set a new benchmark as the industry’s premium entertainment experience. The system, which represents the culmination of the largest R&D initiative in IMAX’s history, incorporates the laser digital intellectual property IMAX exclusively licensed from Eastman Kodak and Barco's unique laser innovations. It will enable IMAX’s largest screens to deliver the highest-quality digital content available with greater brightness and clarity, a wider color gamut and deeper blacks.

About Pacific Science Center
Pacific Science Center began as the United States Science Pavilion during the 1962 Seattle World's Fair. Millions came to explore the wonders of science during the World's Fair and upon closing ceremonies, the Science Pavilion was given new life as the private not-for-profit Pacific Science Center, becoming the first U.S. museum founded as a science and technology center. On July 22, 2010 Pacific Science Center was declared a City of Seattle Landmark. On October 22, 2012 Pacific Science Center celebrated 50 years of inspiring curiosity, creativity and critical thinking for people of all ages throughout Washington and guests from around the world.

About IMAX Corporation
IMAX, an innovator in entertainment technology, combines proprietary software, architecture and equipment to create experiences that take you beyond the edge of your seat to a world you’ve never imagined. Top filmmakers and studios are utilizing IMAX theatres to connect with audiences in extraordinary ways, and, as such, IMAX’s network is among the most important and successful theatrical distribution platforms for major event films around the globe.

IMAX is headquartered in New York, Toronto and Los Angeles, with offices in London, Tokyo, Shanghai and Beijing. As of Sept. 30, 2013, there were 785 IMAX theatres (653 commercial multiplexes, 19 commercial destinations and 113 institutions) in 55 countries.

IMAX®, IMAX® 3D, IMAX DMR®, Experience It In IMAX®, An IMAX 3D Experience®, The IMAX Experience®, IMAX Is Believing® and IMAX nXos® are trademarks of IMAX Corporation. More information about the Company can be found at www.imax.com. You may also connect with IMAX on Facebook (www.facebook.com/imax), Twitter (www.twitter.com/imax) and YouTube (www.youtube.com/imaxmovies).

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