At Professor Wellbody's Academy of Health & Wellness, we understand there's only one thing harder than making healthy behavior changes: Sticking to them! We all need a little help from our friends, and that's the purpose of the Wellbody Blog, a friendly online gathering spot--a community well--where you can dip into health news; wellness tips; recipes; latest research about nutrition, exercise, sleep and hygiene; plus, real stories from virtual neighbors who are also trying to change their lives for the better. Start from wherever you are; share ideas, information, inspiration. At Pacific Science Center, we believe each of us can do something everyday to improve our health and well-being.
Extreme Makeover for Broccoli
Problem: Many of us are fat, at risk for diabetes, heart disease and cancer and, worse yet, don’t eat the very fruits and vegetables that could help prevent those chronic killer diseases.
Solution: Hype broccoli.
Problem:We are blah about broccoli.
Solution: Assign the creative geniuses behind Coca-Cola’s “Smile Back” campaign to re-brand broccoli. Could slick veggie marketing (rather than farmer’s markets) be the key to better national nutrition and improved public health?
Read Michael Moss’s fascinating story about Broccoli’s Extreme Makeover in the New York Times Magazine.
“What can we do with the color green? Is there some packaging we could make? Is there a ritual with broccoli? If not, can we create one? Maybe we could literally change the name to something else? Or the pronunciation? It sounds American but comes from Italy. Maybe we could have some Italians pronounce it."
“Let’s pick a fight with kale.”
Then delve into Fast Food FACTS 2013, a new report by the Yale Rudd Center for Food Policy & Obesity, for analysis of the $4.6 billion spent by the fast-food industry to advertise (mostly) unhealthy products to kids.
Visit Wellbody Academy's Cafedium and check out the Influence Decoder to see how your junk-food cravings may be driven by advertisig.